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Marketing Generalist

Enrich
Email

Marketing Generalist with great content writing skills

 

About the Role

We’re seeking a “Swiss army knife” growth marketer to build and scale Enrich’s marketing engine. You’ll build and execute Enrich’s growth strategy across events, LinkedIn, referrals, outbound, and email.

This is a strategic, hands-on role. You’ll partner closely with our CEO to grow awareness, drive demand, and improve conversion across our many channels.

What You’ll Do

Demand Generation

  • Grow inbound interest on Linkedin via thought leadership ads and appropriate funnels.
  • Design and manage campaigns that attract senior product and engineering leaders at target companies.
  • Ensure our online and IRL events attract prospective ICPs, and the process for converting them is optimized.

Messaging and Storytelling

  • Own pre- and post-event communication email and Linkedin messaging
  • Draft Enrich Insights, our weekly insights email derived from events and expert conversations.
  • Write or edit marketing copy for email, landing pages, event promotions, and website updates.

Marketing Automation

  • Own HubSpot as our unified CRM and marketing automation platform.
  • Build automated nurture, follow-up, referral, and lifecycle workflows to reduce manual work and shorten sales cycles.
  • Implement lead scoring, funnel hygiene rules, and reporting to bring predictability to the sales process.
  • Build automated tracking and follow-ups to ensure referral opportunities don’t fall through the cracks.

Dashboards/Tracking

  • Partner closely with the CEO on weekly pipeline reviews, funnel improvements, and strategic priorities.
  • Build dashboards across awareness → lead → meeting → close.
  • Work with the operations team to up-level dinner experiences and convert attendees more effectively.
  • Continually look for processes that can be automated, streamlined, or improved.

Qualifications

  • 1-2 years of marketing experience
  • Experience in Linkedin (social selling), and in HubSpot and building automated workflows.
  • Excellent writer with a strong ability to craft compelling emails, posts, and landing pages.
  • You think with a funnel first mentality.
  • Scrappy, experiment-driven mindset; excited to start small and iterate.
  • Ability to be in-person 4 days a week.
  • 50 hours a week energy. Our pace is fast, expectations are high, and we’re energized by big goals.