San Jose/Oakland - Brand Ambassador - World Cup 2026 (181575)

Raise is hiring on behalf of Lyft! We are looking for outgoing, customer-focused individuals to work as Brand Ambassadors in your local area. We need customer service-oriented individuals to represent Lyft's brand at FIFA World Cup events. You will support rider experience, brand representation, and event operations. These are on-site roles at airport activations.

Customer Service (All Staff)

• The ultimate people person — quick to create a world-class experience for drivers and riders
• Cheerful, magnetic personality — a natural helper
• Direct riders to the event and designated pickup location(s)
• Promote downloading the Lyft app for new customers
• Encourage attendees to visit the Lyft Lounge and use provided charging stations (when available)
• Hand out free hydration products provided at the Lyft Lounge (when available)
• Interact with riders and drivers who may be in cars
• Assist with traffic flow management during peak egress periods, helping to direct vehicle and pedestrian traffic for safe and efficient rider pickups
• De-escalate and diffuse tense situations while keeping a cool head for any unexpected interactions

Offer basic tech support to riders including:

• Downloading the app
• Restarting the app
• Guiding them to the Help button for additional concerns

Team Leadership and Coordination (Lead Brand Ambassador Only)

• Oversee and coordinate Brand Ambassadors during each shift
• Conduct pre-shift briefings and ensure all BAs understand their roles and event expectations
• Manage BA schedules, ensuring proper coverage and coordinating breaks throughout the event
• Monitor BA performance and provide real-time feedback as needed
• Verify proper setup and breakdown of event materials and equipment
• Conduct end-of-shift check-outs with all BAs to confirm task completion
• Make real-time decisions to address unexpected situations while maintaining service quality
• Monitor and document common issues or technical bugs throughout the event

Training and Support (Lead Brand Ambassador Only)

• Ensure all Brand Ambassadors review event documentation and understand procedures
• Provide on-site guidance for navigating the Help portal, locating rideshare zones, and handling customer interactions
• Conduct brief knowledge checks to verify team understanding of roles
• Serve as the primary point of contact between Brand Ambassadors and the Lyft Activation Manager
• Coordinate with venue staff, parking staff, and security as needed for operational alignment

Experience and Skills

Brand Ambassador

• 1+ years of experience in customer service
• Understanding of the ridesharing industry generally and Lyft specifically
• Accountable self-starter with strong organizational skills, attention to detail, and problem-solving capabilities
• Adaptable to fluid, fast-paced environments
• Strong communication skills
• Ability to work a flexible schedule, including evenings and weekends

Lead Brand Ambassador

• 2+ years of experience in customer service or event operations
• Previous team lead or supervisory experience preferred
• Ability to make quick decisions and adapt to changing circumstances
• Strong leadership skills with the ability to motivate and guide a team
• Experience handling escalated customer situations
• Accountable self-starter with strong organizational skills, attention to detail, and problem-solving capabilities
• Leads by example in maintaining professional standards and a positive attitude
• Strong communication skills
• Understanding of the ridesharing industry generally and Lyft specifically
• Ability to work a flexible schedule, including evenings and weekends

Note: Lead Brand Ambassadors are responsible for all Brand Ambassador duties in addition to the leadership, training, and coordination responsibilities outlined above. All staff are expected to maintain Lyft's brand standards and deliver an exceptional experience for every rider and driver.

This position is hired and paid by Raise on behalf of Lyft. You will be employed by Raise for the duration of your contract.