Social Media Operations Specialist(Bilingual Chinese)
About Us:
AmCan Group is a multinational corporation established in 1999, headquartered in Irvine, California, with branch offices in the U.S., China, and Canada. Our business covers a wide range of services including immigration consulting, fertility and medical services, wealth management, and global branding solutions.
Company Website: www.amcan-group.com
Responsibilities
- Manage the daily content operations and maintenance of the company's official accounts on major social media platforms (such as RED, Douyin, WeChat Official Account, WeChat Channels, etc.)
- Independently plan and produce high-quality content, including graphic design and short video shooting and editing
- Write engaging and shareable social media copy, adapting the style to fit each platform’s audience and characteristics
- Monitor social media performance data, conduct regular analysis, and continuously optimize content strategy
- Stay informed on industry trends and hot topics, and drive content innovation aligned with the brand’s tone and positioning
- Plus: Experience in social media paid advertising, with the ability to develop and optimize ad strategies based on business goals
Requirements
- Minimum 2 years of relevant experience in social media operations; strong content creation skills preferred
- Proficient in commonly used graphic design tools (such as Photoshop, Canva, etc.) and video editing software (such as Premiere, Final Cut Pro, etc.)
- Strong writing skills, with the ability to craft copy tailored to different platforms and target audiences
- Familiar with the content ecosystem and user preferences of major social media platforms; basic data analysis capability required
- Experience in managing paid social media advertising is a plus
- Bilingual in English and Mandarin